NYX Professional Makeup partners with Mars, Inc. to release a special-edition collection, M&M’S Smushy Surprize Matte Lip Balm blind bags.

The collaboration is a brand first for NYX Professional Makeup as it enters the mystery collectibles space.

The limited-edition assortment leans into the global craze with unboxing collectibles on TikTok.

Denee Pearson, Global Brand President, commented,

“At NYX Professional Makeup, we don’t do boring beauty. It should feel like your favorite candy: fun, bold and hard to put down. M&M’S is the OG candy we’re all still obsessed with, so it was a no brainer to play into the nostalgia. With our new blind bags, we’re giving you the keys to the candy store and we hope our community secures every bag!”

The hydrating matte lip balms glide on chocolatey-smooth and feature a delicious milk chocolate scent inspired by the candy. 

The seven shades are a nod to everyone’s favorite M&M’S candies, including Green, Red, Yellow, Blue, Purple, Orange, and Brown. 

The tube is colored to its respective M&M’s shade and also features the M&M’s character customers know from M&M’s ads.

The shades range from sheer to full pigment-packed bold color.

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